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Visibility rate of mobile advertising in Germany Q2 2020, by format

In the second quarter of 2020, mobile banners in the 6:1 format had the highest visibility at 67 percent. Mobile banners in the 2:1 format, meanwhile, had the lowest visibility.

Visibility rate of mobile advertising in Germany in 2nd quarter 2020, by format

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Release date

July 2020



Survey time period

2nd quarter 2020

Special properties

Mobile web and in-app

Supplementary notes

The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.

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Statistics on "Mobile advertising in Germany"

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