Visibility rate of mobile advertising in Germany Q3 2021, by format

Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format

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Release date

October 2021



Survey time period

3rd quarter 2021

Special properties

Mobile web and in-app

Supplementary notes

The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.

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