Visibility rate of mobile advertising in Germany Q2 2021, by format

Visibility rate of mobile advertising in Germany in 2ndd quarter 2021, by format

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Source

Release date

July 2021

Region

Germany

Survey time period

2nd quarter 2021

Special properties

Mobile web and in-app

Supplementary notes

The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.

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Statistics on "Mobile advertising in Germany"

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