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Frequency of witnessing people with similar ethnicity in ads U.S. 2020

In a June 2020 survey conducted among adults in the United States, it was found that 37 percent of respondents felt their racial and ethnic background was represented a lot by advertising material. However 11 percent of those surveyed said that they never saw anybody of the same race or ethnicity in advertising.

Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020

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Release date

July 2020


United States

Survey time period

June 18 to 21, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you

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Statistics on "Advertising consumption and perception"

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