In 2020, the number of online buyers in Nigeria was at about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 percent.
Number of online shoppers in Nigeria in 2020
(in million individuals)
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Business Insider. (May 4, 2021). Number of online shoppers in Nigeria in 2020 (in million individuals) [Graph]. In Statista. Retrieved February 27, 2022, from https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider. "Number of online shoppers in Nigeria in 2020 (in million individuals)." Chart. May 4, 2021. Statista. Accessed February 27, 2022. https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider. (2021). Number of online shoppers in Nigeria in 2020 (in million individuals). Statista. Statista Inc.. Accessed: February 27, 2022. https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider. "Number of Online Shoppers in Nigeria in 2020 (in Million Individuals)." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider, Number of online shoppers in Nigeria in 2020 (in million individuals) Statista, https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/ (last visited February 27, 2022)