In 2020, the number of online buyers in Nigeria was at about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 percent.
Number of online shoppers in Nigeria in 2020
(in million individuals)
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Business Insider. (May 4, 2021). Number of online shoppers in Nigeria in 2020 (in million individuals) [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider. "Number of online shoppers in Nigeria in 2020 (in million individuals)." Chart. May 4, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider. (2021). Number of online shoppers in Nigeria in 2020 (in million individuals). Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider. "Number of Online Shoppers in Nigeria in 2020 (in Million Individuals)." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/
Business Insider, Number of online shoppers in Nigeria in 2020 (in million individuals) Statista, https://www.statista.com/statistics/1139883/digital-buyers-in-nigeria/ (last visited May 20, 2022)