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Percentage change of online wine sales in Italy H1 2020, by channel

2020 was a successful year for online wine sales in Italy. The value of sales performed by e-commerce marketplaces during the first half of 2020 increased by 102 percent, when compared to the same period of the previous year. The so-called pure players, i.e. online retailers of wine products only, saw their sales increase by 95 percent. Lastly, the online sales of supermarkets and retailers boosted with a percentage growth of 147 percent.

Percentage change of online wine sales value in Italy in the first half of 2020, by channel

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Release date

July 2020



Survey time period

H1 2020

Supplementary notes

Change compared to the first half of 2019.

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