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Impact of coronavirus pandemic on movie consumption in China 2020

Published by Lai Lin Thomala, Aug 11, 2020
The swift spread of the coronavirus COVID-19 has caused a huge impact on the daily life of Chinese people in the long term. According to a survey about the Chinese movie consumer behavior released in July 2020, around 81 percent of respondents had watched movies on their smartphones three months prior to the survey period. Movie fans were still cautious about visiting cinemas.

Impact of coronavirus (COVID-19) pandemic on movie watching experience in China as of July 2020

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In cooperation with
KuRunData
Release date

July 2020

Region

China

Survey time period

July 10, 2020

Number of respondents

1,010 respondents

Supplementary notes

Original survey question:
In the past three months, how did you watch movies? (Multiple answers are possible.)

The survey was conducted among 597 female and 414 male respondents. The respondents came from different tier cities and covered all age groups.

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