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Views on racial diversity in ads in U.S. 2020, by age group

A survey conducted in June 2020 found that younger Americans were more likely to want an increase in racial representation in advertising, with 55 percent of respondents aged 18-34 in favor for more racial diversity in ads. Demand for racial inclusion decreased with age, as only 32 percent of respondents aged over 65 wanted to see more racial diversity in promotional materials.

Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group

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Release date

July 2020


United States

Survey time period

June 18 to 21, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which of the following comes closest to your opinion even if neither is exactly correct?

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Statistics on "Inclusion and diversity in advertising in the U.S."

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