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Willingness to buy domestic brands in China before COVID-19 2020

According to a survey conducted in China in June 2020 about shopping behavior before the coronavirus outbreak, around 46 percent of respondents said they mainly purchased products that were the most suitable and the brand did not matter. Only one percent admitted that normally they only bought foreign brand products.

Willingness to purchase domestic brand products in China before coronavirus COVID-19 outbreak in 2020

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Release date

July 2020



Survey time period

June 29, 2020

Number of respondents

1,346 respondents

Supplementary notes

Among a total of 1,346 survey respondents 35 percent were male and 65 percent were female. The respondents came from different tier cities and covered all age groups.

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