Domestic brand preference in China 2020, by product type

Published by
Yihan Ma,
Dec 6, 2021
According to a survey conducted in China in June 2020 about shopping behavior, around 73 percent of respondents said they preferred to buy domestic brand mobile phones. Domestic brands were also strongly favored when purchasing such products as home appliances, clothing, and fresh food.

Domestic brand preference in China as of June 2020, by product category

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Release date

July 2020

Region

China

Survey time period

June 29, 2020

Number of respondents

1,346 respondents

Supplementary notes

Among a total of 1,346 survey respondents 35 percent were male and 65 percent were female. The respondents came from different tier cities and covered all age groups.

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Purchase channels

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Payment methods

5

Purchase decisions

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Online shopping

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Ethical shopping

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COVID-19 impact

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