During a June 2020 survey conducted in the United States, respondents were asked about their potential support for companies who took action to combat racism. According to the survey results 58 percent of African Americans said they were much more likely to support a company that tackles racism, compared to 25 percent of participants with White ethnicity.
Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Consumer support for companies acting against racism in the U.S. 2020
- Basic Statistic Consumer support for companies addressing BLM movement in the U.S. 2020
- Premium Statistic Leading brands ranked by BrandIndex Australia 2018
- Premium Statistic Most popular fashion and clothing brands Great Britain 2023
- Premium Statistic Most popular fashion and clothing brands among men in Great Britain 2023
- Basic Statistic Most valuable nation brands 2023
- Basic Statistic Most valuable U.S. brands 2023
- Premium Statistic Brand value of the leading 10 most valuable Middle Eastern brands 2023
- Premium Statistic Brand types shamed in CCTV 315 Gala for bad corporate behavior in China 2011-2022
- Premium Statistic Most valuable hotel brands worldwide 2022, by brand value
About the region
10
- Basic Statistic Consumers exposed to some use of AI resulting in ethical issues 2019
- Basic Statistic Views on racial diversity in ads in U.S. 2020, by ethnicity
- Basic Statistic Frequency of witnessing people with similar ethnicity in ads U.S. 2020
- Basic Statistic Opinions on how racism is addressed in ads U.S. 2020
- Basic Statistic Views on racial diversity in ads in U.S. 2020
- Basic Statistic Views on racial diversity in ads in U.S. 2020, by age group
- Premium Statistic Reasons why consumers shopped at pop-up shops as of 2019
- Premium Statistic Importance of footwear being animal-product free to U.S. consumers 2019
- Premium Statistic Consumer view on controversial vs. traditional ads appeal in the U.S. 2018
- Premium Statistic U.S. social media race and race relations content posting rate 2016, by ethnicity
Other regions
10
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Consumer view on controversial vs. traditional ads appeal in Canada 2018
- Premium Statistic Private health care institutions with the best reputation in Spain 2022
- Premium Statistic Gender pay gap at the L'Oréal Group in France 2022, by category
- Premium Statistic Number of digital consumers SEA 2015-2025
- Premium Statistic Opinions on the most worrying topics in Italy August 2021
- Premium Statistic Most valuable Australian brands 2021, by brand value
- Premium Statistic Companies having a defined budget for sustainability in Norway 2019-2020
- Premium Statistic Change in eating behavior among consumers Thailand 2020
- Premium Statistic Mexico: main responses to the economic uncertainty caused by COVID-19 2020
Related statistics
10
- Premium Statistic Strongest global brand performers 2023
- Basic Statistic Fastest growing brands worldwide 2023
- Premium Statistic Strongest nation brands worldwide 2022
- Premium Statistic Nations with fastest growing brand value 2022
- Premium Statistic Most valuable African brands 2023
- Premium Statistic Most valuable Austrian brands 2022
- Premium Statistic Fastest growing European brands 2022
- Premium Statistic Most valuable German brands 2022
- Premium Statistic Most valuable Swiss brands 2022
- Premium Statistic Most valuable European brands 2022
Further related statistics
8
- Market share of the Coke Classic brand in the U.S. 2004-2021
- Market share of the Diet Coke brand in the U.S. 2004-2021
- Market share of the Dr Pepper brand in the U.S. 2004-2021
- Market share of the Sprite brand in the U.S. 2004-2021
- Market share of the Diet Dr Pepper brand in the U.S. 2006-2021
- Coffee shops, tea shops and cafes: where consumers go in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Enterprise and brand value of Shoppers Drug Mart in 2012
Further Content: You might find this interesting as well
Statistics
- Market share of the Coke Classic brand in the U.S. 2004-2021
- Market share of the Diet Coke brand in the U.S. 2004-2021
- Market share of the Dr Pepper brand in the U.S. 2004-2021
- Market share of the Sprite brand in the U.S. 2004-2021
- Market share of the Diet Dr Pepper brand in the U.S. 2006-2021
- Coffee shops, tea shops and cafes: where consumers go in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Enterprise and brand value of Shoppers Drug Mart in 2012
Morning Consult. (July 13, 2020). Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity [Graph]. In Statista. Retrieved September 22, 2023, from https://www.statista.com/statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult. "Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity." Chart. July 13, 2020. Statista. Accessed September 22, 2023. https://www.statista.com/statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult. (2020). Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity. Statista. Statista Inc.. Accessed: September 22, 2023. https://www.statista.com/statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult. "Share of Adults More Likely to Support a Company If It Took Action to Combat Racism in The United States as of June 2020, by Ethnicity." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult, Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity Statista, https://www.statista.com/statistics/1143151/support-for-company-combat-racism-usa-ethnicity/ (last visited September 22, 2023)
Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1143151/support-for-company-combat-racism-usa-ethnicity/