From August 2018 to August 2019, it was found that among both global brands and SMBs, unbranded searches accounted for the majority of consumer searches but results still vary by company size. For global brands, 58 percent of search was unbranded, meaning that during the remaining 42 percent of online searches, customers already had a particular brand or product in mind. For small and medium sized businesses, the more than four fifths of search was unbranded.
Distribution of branded and unbranded search volume of global brands and SMBs between August 2018 and August 2019
Characteristic
Unbranded search
Branded search
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Uberall. (April 21, 2020). Distribution of branded and unbranded search volume of global brands and SMBs between August 2018 and August 2019 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1143368/distribution-branded-search-volume-global-brands-smbs/
Uberall. "Distribution of branded and unbranded search volume of global brands and SMBs between August 2018 and August 2019." Chart. April 21, 2020. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1143368/distribution-branded-search-volume-global-brands-smbs/
Uberall. (2020). Distribution of branded and unbranded search volume of global brands and SMBs between August 2018 and August 2019. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1143368/distribution-branded-search-volume-global-brands-smbs/
Uberall. "Distribution of Branded and Unbranded Search Volume of Global Brands and Smbs between August 2018 and August 2019." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1143368/distribution-branded-search-volume-global-brands-smbs/
Uberall, Distribution of branded and unbranded search volume of global brands and SMBs between August 2018 and August 2019 Statista, https://www.statista.com/statistics/1143368/distribution-branded-search-volume-global-brands-smbs/ (last visited September 16, 2024)
Distribution of branded and unbranded search volume of global brands and SMBs between August 2018 and August 2019 [Graph], Uberall, April 21, 2020. [Online]. Available: https://www.statista.com/statistics/1143368/distribution-branded-search-volume-global-brands-smbs/
