Most used online purchasing channels for mother and baby products in China 2022

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted among parents in China in 2022, about 45 percent of respondents said they prefer to buy mother and baby products on horizontal e-commerce websites. Meanwhile, around 11 percent of respondents stated they choose to purchase baby and maternity products by using cross-border e-commerce channels.

Most favored online shopping channels for buying maternity and child products in China in 2022

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Release date

August 2022

Region

China

Survey time period

2022

Number of respondents

1,919 respondents

Age group

20-40 years

Method of interview

Questionnaire

Supplementary notes

Original question: "What is your most preferred online purchase channel for mother and baby related products and services?"

The survey was conducted nationwide among respondents from China's tier-1 to tier-4 cities.

* A Daigou is someone who offers overseas shopping assistance service.

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Topics

Maternity and childcare product industry in ChinaBaby care market in the U.S.E-Commerce in ChinaRetail industry in ChinaDemographics of China
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