Online shoppers bracketing in the U.S. 2017-2022

Published by
Martin Placek,
Dec 8, 2023
According to a 2022 survey, nearly two-thirds (63 percent) of U.S. online consumers reported purchasing multiple items with the intention of returning some of them, a practice better known as "bracketing." That is up from the previous year when 58 percent of respondents said they had engaged in this practice.

Share of online consumers engaging in bracketing in the United States from 2017 to 2022

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Release date

October 2022

Region

United States

Survey time period

2017 to 2022

Number of respondents

2,023*

Age group

18-65 years

Special properties

consumers who returned at least one online purchase in the last 6 months

Supplementary notes

* The number of respondents varies each year.

Bracketing is defined as buying multiple versions of an item, trying on at home, and returning those that don't fit.

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