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Distribution of TikTok influencers in the UK 2021, by number of followers

Published by Julia Faria, Jan 12, 2023
In 2021, TikTok influencers with one to five thousand followers accounted for half of the total number of influencer accounts in the United Kingdom. By comparison, 0.24 percent of influencer accounts on the platform had more than a million followers.

Distribution of TikTok influencers in the United Kingdom (UK) in 2021, by number of followers

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Source

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Release date

July 2022

Region

United Kingdom

Survey time period

2021

Supplementary notes

Note: the source defines an influencer as an account with over 1,000 subscribers.

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Statistics on Influencer marketing in the United Kingdom (UK)

Overview

6

Leading platforms

7

Instagram

6

YouTube

6

TikTok

7

Marketer insights

8

Consumer insights

8

Further related statistics

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Topics

Influencer marketing in the United Kingdom (UK)Influencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in EuropeDigital marketing in the UK
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