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Average annual spending on supplements in European countries in 2019, by type

In 2019, survey respondents in France stated that they spent 996 British pounds on health and fitness supplements. French respondents spent the most overall followed by their Italian and German counterparts. The biggest part of the spending in France was made up by protein shakes; vegan supplements and weight-loss supplements made up only small shares of the total spending.

Average annual per-capita spending on health and fitness supplements in selected European countries in 2019 (in GBP), by type

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Release date

November 2019



Survey time period


Number of respondents

16,000 respondents

Supplementary notes

* The age of respondents and the exact survey date have not been stated by the source.
Supplements include: protein shakes, high-protein food & snacks, organic supplements, vegan supplements, vitamins & minerals, weight-loss supplements.

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Statistics on "Health and wellness food trends in Europe"

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