Main factors in choosing online movie platforms in China 2020

Published by
Lai Lin Thomala,
Dec 6, 2021
According to a survey about the movie consumer behavior in China released in July 2020, around 58 percent of respondents said they considered a smooth streaming and a good video quality important in choosing an online movie platform. The same survey found out that iQiyi, Tencent, Youku, and Bilibili were the most popular online video platforms among the respondents.

Factors influencing the choice of movie websites and apps in China as of July 2020

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Release date

July 2020

Region

China

Survey time period

July 10, 2020

Number of respondents

973 respondents

Supplementary notes

Original survey question:
What factors do you consider in choosing a website or an app to watch movies online? (Multiple answers are possible.)

The respondents came from different tier cities and covered all age groups.

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