According to a survey conducted in the United Kingdom (UK) between March and April 2020, 40 percent of connected TV (CTV) viewers were individuals aged between 35 and 54 years. Just over a quarter of CTV viewers were over 55 years old.
Connected TV audience in the United Kingdom (UK) in 2020, by age group
consumers who stream on-demand digital content or live TV at least once a month via a smart TV, a streaming box or stick, or a gaming console that is connected to a stationary TV device
Method of interview
Online panel
Supplementary notes
The source notes that connected TV (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.
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SpotX. (July 30, 2020). Connected TV audience in the United Kingdom (UK) in 2020, by age group [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1147795/ctv-viewers-uk-by-age-group/
SpotX. "Connected TV audience in the United Kingdom (UK) in 2020, by age group." Chart. July 30, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1147795/ctv-viewers-uk-by-age-group/
SpotX. (2020). Connected TV audience in the United Kingdom (UK) in 2020, by age group. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1147795/ctv-viewers-uk-by-age-group/
SpotX. "Connected Tv Audience in The United Kingdom (Uk) in 2020, by Age Group." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1147795/ctv-viewers-uk-by-age-group/
SpotX, Connected TV audience in the United Kingdom (UK) in 2020, by age group Statista, https://www.statista.com/statistics/1147795/ctv-viewers-uk-by-age-group/ (last visited June 28, 2022)
