China: consumer preferences on movie ticket prices 2022

According to a survey about the movie consumer behavior in China released in April 2022, around 43 percent of respondents said they considered a cinema ticket priced between 31 to 40 yuan as the most acceptable price range. The same survey found out that gathering with friends and dating were the most common reasons for visiting cinemas among Chinese consumers.

Acceptable price ranges of a movie ticket in China as of March 2022

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

China

Survey time period

as of March 2022

Number of respondents

4,000 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.14 euros (as of January 2023).

Among the respondents, 52.8% were males and 47.2% were females; 33.3% were 25 years old and below and 66.7% were older than 25 years; 13.8% lived in tier-1 cities,44.9% in tier-2, 9.5% in tier-3, and 21.8% were from tier-4 cities.

Figures might not sum up to 100 percent due to the rounding.

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