Chile: automobile brands with highest ad spend 2020

Between January and May 2020, Mitsubishi was the brand with highest share of advertising spending in the automobile industry in Chile accounting for 21.1 percent traditional media ad spending. Suzuki came second with a 15.8 percent share. SsangYang ranked third with a share of 13.3 percent. While Mitsubishi had the highest share of traditional media ad spending, Chevrolet was the most advertised car brand in digital media in Chile.

Distribution of automobile industry traditional media advertising spending in Chile between January and May 2020, by brand

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Sources

Release date

June 2020

Region

Chile

Survey time period

January to May 2020

Special properties

include TV (free and pay), press, radio and outdoor

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Statistics on "Car brands: Ford"

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