Spend on programmatic advertising in the United Kingdom (UK) through open (real time biding) deals are expected to decline in the years leading up to 2021. Instead, more and more is predicted to be spent annually on advertising through direct deals.
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal
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Statistics
Zenith. (November 20, 2019). Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. "Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal." Chart. November 20, 2019. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. (2019). Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. "Programmatic Advertising Spending in The United Kingdom (Uk) from 2017 to 2021, by Type of Deal." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith, Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal Statista, https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/ (last visited March 19, 2024)
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal [Graph], Zenith, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/