The average click-through rate (CTR) for programmatic advertising in the United Kingdom increased by 0.1 percent from 2017 to 2018. Here, display advertising showed a larger CTR increase compared to video advertising, although the average CTR for programmatic video advertising remains higher.
Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel
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Zenith. (November 20, 2019). Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/1147837/uk-programmatic-advertising-ctr/
Zenith. "Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel." Chart. November 20, 2019. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/1147837/uk-programmatic-advertising-ctr/
Zenith. (2019). Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel. Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/1147837/uk-programmatic-advertising-ctr/
Zenith. "Average Programmatic Ctr in The United Kingdom (Uk) from 2017 to 2018, by Media Channel." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147837/uk-programmatic-advertising-ctr/
Zenith, Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel Statista, https://www.statista.com/statistics/1147837/uk-programmatic-advertising-ctr/ (last visited January 17, 2021)