Programmatic advertising CTR UK 2017-2018, by media channel

Published by Statista Research Department, Apr 27, 2023
The average click-through rate (CTR) for programmatic advertising in the United Kingdom increased by 0.1 percent from 2017 to 2018. Here, display advertising showed a larger CTR increase compared to video advertising, although the average CTR for programmatic video advertising remains higher.

Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel

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Release date

November 2019

Region

United Kingdom

Survey time period

November 2019

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Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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