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GMV of online retail in county-level divisions in China 2019, by category

In 2019, the online retail sales of household items and furnishings in China's county-level areas reached 680.85 billion yuan, accounted for 22 percent of the total rural online sales. During the same period, about 45.16 billion pieces of household items and furnishings were sold to rural residents in China online.

Gross merchandise volume of online retail sales in county-level divisions in China in 2019, by category

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Sources

Release date

April 2020

Region

China

Survey time period

2019

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.12 euros (as of September 2020).

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