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Major criteria for domestic travel lodging bookings in Japan 2020

Furnishings of hotels and inns were the leading criteria for booking overnight accommodations among domestic travelers in Japan, as revealed by almost 83 percent of respondents in a survey conducted in January 2020. About 54.4 percent took user reviews into consideration when choosing lodging facilities for domestic overnight trips.

Leading factors for booking domestic travel accommodations in Japan as of January 2020

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Release date

January 2020



Survey time period

January 10 to 16, 2020

Number of respondents


Special properties

multiple answers allowed

Method of interview

Email survey

Supplementary notes

*Users of the travel booking app 'Relux' operated by Loco Partners, who went on an overnight trip in 2019.

Original question: 'When booking hotels or ryokans, do you have criteria you pay attention to?'

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Statistics on "Domestic travel and tourism in Japan"

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