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U.S. consumers who buy products based on a brand's stand on societal issues 2017-2019

Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019

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Source

Release date

June 2020

Region

United States

Survey time period

2017 to 2019

Number of respondents

2,000 respondents

Supplementary notes

2018 Edelman Earned Brand. Belief-driven buying segments. U.S. Belief-driven buyers choose, switch, avoid or boycott a brand based on its stand on societal issues.
*2019 Edelman Trust Barometer Special Report: In Brands We Trust? Mobile Survey. Belief-driven buying segments. U.S. and among Non-Hispanic White, Black, and Latinx populations.

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Statistics on "Beliefs and faith in the United States"

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