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Social media platforms used by schools for marketing worldwide 2019

A survey of global schools conducted in 2019 found that Facebook was the most popular social media platform for school marketing, with 93 percent of surveyed educational institutions worldwide using the site for marketing purposes. Instagram, Twitter and YouTube were also popular channels, with over 50 percent of schools reporting usage of these platforms over the last 12 months before the survey.

Social media platforms used by schools for marketing purposes worldwide in 2019

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Release date

March 2019



Survey time period


Number of respondents

370 respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.

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Statistics on "Social media marketing"

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