A survey of global schools conducted in 2019 found that Facebook was the most popular social media platform for school marketing, with 93 percent of surveyed educational institutions worldwide using the site for marketing purposes. Instagram, Twitter and YouTube were also popular channels, with over 50 percent of schools reporting usage of these platforms over the last 12 months before the survey.
Social media platforms used by schools for marketing purposes worldwide in 2019
The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.
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imageseven, & SchneiderB Media. (March 23, 2019). Social media platforms used by schools for marketing purposes worldwide in 2019 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven, und SchneiderB Media. "Social media platforms used by schools for marketing purposes worldwide in 2019." Chart. March 23, 2019. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven, SchneiderB Media. (2019). Social media platforms used by schools for marketing purposes worldwide in 2019. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven, and SchneiderB Media. "Social Media Platforms Used by Schools for Marketing Purposes Worldwide in 2019." Statista, Statista Inc., 23 Mar 2019, https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven & SchneiderB Media, Social media platforms used by schools for marketing purposes worldwide in 2019 Statista, https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/ (last visited June 25, 2022)
