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U.S. consumers spending based on a brand's response to racial injustice 2020, by age

Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age

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Release date

June 2020

Region

United States

Survey time period

June 5 to 7, 2020

Number of respondents

2,000+

Age group

18 years and older

Special properties

All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.

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