Social media shoppers share in Russia 2018-2019, by platform

Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform

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Release date

March 2020



Survey time period

September 2018 to September 2019

Number of respondents

Around 5,000 respondents*

Age group

16-55 years

Special properties

Online shoppers who placed at least one order online over the last 12 months

Method of interview

Online survey

Supplementary notes

* The source specified that the study is being conducted every September since 2013. The respondents were distributed in the same way as the general population: taking into account the structure of internet users by gender, age, FD and city size. Data from Gfk panel and an online survey were used.

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