Outsourcing programmatic ad functions in Europe 2020

Published by Statista Research Department, Aug 18, 2023
A survey published in 2020 reveals which programmatic advertising functions organizations in Europe are outsourcing to partners. Almost two-thirds either outsource data management already, or would consider doing so. Just over a quarter were considering outsourcing training and education to a partner, rather than doing it in-house.

Share of organizations outsourcing programmatic advertising functions to partners in Europe in 2020, by programmatic function

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Release date

August 2020

Region

Europe

Survey time period

2020

Supplementary notes

European survey countries: France, Germany, Italy, Portugal, Spain and the UK.

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