Reasons why brands should take a stand against racial injustice, by race U.S. 2020

In 2020, 70 percent of Asian-Americans stated that they expected brands to publicly speak out on racial injustice because it is a moral obligation. This figure was 56 percent among the general population.

Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race)*

Characteristic	General population	White	Black	Latinx	Asian America
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

June 2020

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Region

United States

Survey time period

June 5 to 7, 2020

Number of respondents

2,000+

Age group

18 years and older

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All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.

Supplementary notes

*Of those who agree brands should publicly speak out on racial injustice

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