U.S. consumers' trust in brands by their response to racial injustice 2020, by gender

How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?

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Release date

June 2020


United States

Survey time period

June 5 to 7, 2020

Number of respondents


Age group

18 years and older

Special properties

All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.

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