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Ad viewability in VOD services in Poland 2020

Published by G. Wanat, Mar 28, 2022
As of September 2020, the TVP VOD had the highest share of viewability of advertisements in Poland, amounting to 94 percent. On the other hand, the Facebook app had the lowest viewability of ads among the presented video services.

Viewability of advertisements in video-on-demand (VOD) services in Poland in 2020

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