COVID-19 confinement: games and toys cited on social media France

The social media activity was tracked by the source to analyze the most mentioned games and toys products and brands mentioned during the coronavirus lockdown in France in March 2020. Puzzles from the brands Ravensburger or Grafika were by far the most mentioned toys and games, reaching almost 31 percent, compared to the second-best mentioned product, Playmobil with about ten percent less mentions. After the Covid-19 lockdown, puzzles remained the most mentioned games on social media.

Most mentioned games and toys on social networks in France between March and May 2020

Characteristic	Share of sector mentions
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Release date

June 2020

More information

Region

France

Survey time period

March 16, 2019 to May 29, 2020**

Number of respondents

292*

Supplementary notes

* The source adds the following information: "conversations, posts and articles on the web, social networks and social media of about 292 brands in the context of the Covid crisis of containment and deconfinement were studied. These represented 15 business sectors, collecting and analyzing in 1.1 million messages and 5.9 million social interactions on the web and social media (YouTube, Instagram, Twitter, blogs, forums, review sites, consumers and websites concerning brands and the crisis)."

** The data has been analyzed between March 16, 2019 until May 11, 2020. The end of the confinement period in France was on May 11, 2020.

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