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Retailers cited on social media after the confinement period in France 2020

After the lockdown in France in May 2020, the hierarchy of the most specialized retailer brands had the most drastic change in terms of mentions, compared to other sectors studied by the source. The brand that made the biggest buzz on social media was Zara with around 86 percent of mentions on social media. The source pressed that most mentions were negative, talking about the long queues in front of stores. During the confinement, Fnac was the most mentioned retailer on social media.

Most mentioned retailers on social networks after the COVID-19 lockdown in France in 2020

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Sources

Release date

June 2020

Region

France

Survey time period

March 16, 2019 to May 29, 2020**

Number of respondents

292*

Supplementary notes

* The source adds the following information: "conversations, posts and articles on the web, social networks and social media of about 292 brands in the context of the Covid crisis of containment and deconfinement were studied. These represented 15 business sectors, collecting and analyzing in 1.1 million messages and 5.9 million social interactions on the web and social media (YouTube, Instagram, Twitter, blogs, forums, review sites, consumers and websites concerning brands and the crisis)."

** The source does not specify the exact date of the survey. But the end of containment in France officially took place on May 11, 2020.

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Statistics on "Coronavirus (COVID-19) in France"

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