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Programmatic video ad spend compared to total programmatic in the UK 2019-2020

Total programmatic advertising spend in the United Kingdom (UK) is expected to reach 3.8 billion U.S. dollars in 2020. Of this, 2.6 billion U.S. dollars will be spent on programmatic video. Forecasts are predicting an increase in programmatic video ad spend from 2019 to 2020, as well as an increase in the total industry spend on programmatic advertising in the UK.

Programmatic video ad spend and total programmatic ad spend in the United Kingdom (UK) in 2019 and 2020

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Release date

December 2019


United Kingdom

Survey time period

December 2019

Special properties


Supplementary notes

** excludes social media

*** excludes search and social media.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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