Most shoppers in the United States searched for deals or offers before making online purchases. A May 2020 survey revealed that 92 percent of U.S. shoppers always, usually, or sometimes search for a deal or offer prior to an online purchase. Only eight percent of U.S. adults rarely or never searched for offers.
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Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020
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CouponFollow. (June 10, 2020). Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020 [Graph]. In Statista. Retrieved November 23, 2025, from https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/
CouponFollow. "Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020." Chart. June 10, 2020. Statista. Accessed November 23, 2025. https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/
CouponFollow. (2020). Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020. Statista. Statista Inc.. Accessed: November 23, 2025. https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/
CouponFollow. "Share of Shoppers in The United States Who Search for Deals or Offers before Making An Online Purchase as of May 2020." Statista, Statista Inc., 10 Jun 2020, https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/
CouponFollow, Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020 Statista, https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/ (last visited November 23, 2025)
Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020 [Graph], CouponFollow, June 10, 2020. [Online]. Available: https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/
