Most shoppers in the United States searched for deals or offers before making online purchases. A May 2020 survey revealed that 92 percent of U.S. shoppers always, usually, or sometimes search for a deal or offer prior to an online purchase. Only eight percent of U.S. adults rarely or never searched for offers.
Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020
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CouponFollow. (June 10, 2020). Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/?__sso_cookie_checker=failed
CouponFollow. "Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020." Chart. June 10, 2020. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/?__sso_cookie_checker=failed
CouponFollow. (2020). Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/?__sso_cookie_checker=failed
CouponFollow. "Share of Shoppers in The United States Who Search for Deals or Offers before Making An Online Purchase as of May 2020." Statista, Statista Inc., 10 Jun 2020, https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/?__sso_cookie_checker=failed
CouponFollow, Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020 Statista, https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/?__sso_cookie_checker=failed (last visited February 16, 2025)
Share of shoppers in the United States who search for deals or offers before making an online purchase as of May 2020 [Graph], CouponFollow, June 10, 2020. [Online]. Available: https://www.statista.com/statistics/1154843/us-adults-search-deals-online-purchase-coronavirus/?__sso_cookie_checker=failed
