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Americans who advocate for brands based on racial injustice stance 2020, by age

Published by Emma Bedford, Aug 19, 2020
In 2020, 55 percent of Americans aged between 18 and 34 stated that they had attempted to convince other people to start or stop using a brand based on the company's stance on addressing racial inequality issues.

Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age

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Release date

June 2020

Region

United States

Survey time period

June 5 to 7, 2020

Number of respondents

2,000+

Age group

18 years and older

Special properties

All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.

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