In 2018, 54 percent of consumers in the United States were getting their beauty-related information from search engines. However, in 2020 this share has dropped to 36 percent. Additionally, only 13 percent of U.S. shoppers in 2018 retrieved beauty information from YouTube, while in 2020 almost a third of online shoppers used the video platform for gathering beauty product information.
Most popular online sources for online beauty shoppers in the United States in 2018 and 2020
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MarketingCharts. (August 18, 2020). Most popular online sources for online beauty shoppers in the United States in 2018 and 2020 [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1155575/share-us-consumers-beauty-information-online/
MarketingCharts. "Most popular online sources for online beauty shoppers in the United States in 2018 and 2020." Chart. August 18, 2020. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1155575/share-us-consumers-beauty-information-online/
MarketingCharts. (2020). Most popular online sources for online beauty shoppers in the United States in 2018 and 2020. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1155575/share-us-consumers-beauty-information-online/
MarketingCharts. "Most Popular Online Sources for Online Beauty Shoppers in The United States in 2018 and 2020." Statista, Statista Inc., 18 Aug 2020, https://www.statista.com/statistics/1155575/share-us-consumers-beauty-information-online/
MarketingCharts, Most popular online sources for online beauty shoppers in the United States in 2018 and 2020 Statista, https://www.statista.com/statistics/1155575/share-us-consumers-beauty-information-online/ (last visited July 04, 2022)