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Willingness to pay (WTP) for social media Japan 2019, by major service

Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service

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Source

Release date

January 2020

Region

Japan

Survey time period

August 2019

Number of respondents

3,600*

Method of interview

Online survey

Supplementary notes

*900 respondents for each service. Composition of gender, occupation and age varied for each service.

The source defined the willingness to pay (WTP) as the maximum amount of money a user would be prepared to pay for using social media (for a month).

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