Willingness to pay (WTP) for social media Japan 2019, by major service
According to a survey conducted in Japan during August 2019, the willingness to pay (WTP) for using their social media service was highest among Facebook users, who were willing to pay more than two thousand Japanese yen per month on average. The same survey showed that the willingness to accept (WTA), which describes the minimum amount of money a user is willing to accept to give up the use of social media, was highest among users of the messaging app LINE.
