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Major incentives encouraging use of cashless payment in Japan 2020

According to a survey conducted in Japan in December 2019, the leading incentive for over 59 percent of consumers to use cashless payment methods more frequently would be an increase in benefits like discounts and reward points. Following the most recent tax hike in October 2019, the Japanese government introduced a reward point system for consumers using cashless payment methods at small and medium-sized businesses as well as food service establishments. The purpose of the measure was to stimulate consumption following price increases.

Leading incentives to increase the use of cashless payment methods in Japan as of December 2019

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Source

Release date

January 2020

Region

Japan

Survey time period

December 2019

Number of respondents

1,795 respondents

Age group

20 years and older

Special properties

respondents were smartphone users; multiple answers allowed

Method of interview

Questionnaire

Supplementary notes

Original question: 'To increase your use of cashless payment methods, what kind of improvements do you expect from businesses? Please choose applicable ones.'

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