Meta ad audience by age & gender Lithuania 2023

The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Lithuania targeted residents aged between 25 and 34 as of January 2023. Lithuanian users aged 35 to 44 also held a significant share of the platforms' advertising audience. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was slightly higher.

Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender

Characteristic	Female	Male
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Release date

February 2023

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Region

Lithuania

Survey time period

as of January 2023

Supplementary notes

Based on the combined advertising audiences of Facebook, Instagram and Facebook Messenger.

The source specifies that "Meta only permits people aged 13 and above to use its platforms, so while there may be users below the age of 13, they do not feature in the available data. Meta's advertising resources only publish gender data for "female" and "male".

The source does not provide any information regarding percentage points exceeding 100 percent, It can be due to rounding.

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