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U.S. marketers shifting resources towards selected activities due to COVID-19 2020

A survey of 274 marketers across 13 sectors within the United States, explored the shift in resources towards specific activities during the coronavirus pandemic. A little over 60 percent of marketers, stated that they had allocated resources to building better customer-facing digital interfaces in response to the outbreak. At the same time, only 9.2 percent said they had shifted resources to engaging in mergers and acquisitions.

Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020

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Release date

June 2020


United States

Survey time period

May 5 to 27, 2020

Number of respondents

274 respondents

Supplementary notes

Question: Considering marketing opportunities, what activities have you shifted resources to during the pandemic?
97 percent of respondents were top marketers active across 13 industry sectors.

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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