Finland: logistics brands emotional value ranking 2020

According to the logistics brands survey, FedEx ranked the highest among Finnish consumers based on the emotional value index (EVI). It was closely followed by Budbee and DHL, both companies receiving a score of over 68. The Finnish postal and logistics service company Posti had the lowest score of all eight surveyed logistics brands.

The Emotional Value Index (EVI) of NayaDaya predicts positive, engaged, and prosocial behavior on the scale of 0-100.

Emotional value ranking of logistics brands among consumers in Finland in 2020

Characteristic	Emotional Value Index 0-100 (EVI)
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Release date

August 2020

More information

Region

Finland

Survey time period

June 2020

Number of respondents

1,000 respondents

Age group

18-79 years

Special properties

Consumer who had bought goods from online stores during the last three months

Method of interview

Panel survey

Supplementary notes

The source adds the following information: "The data was collected and analyzed by using the NayaDaya® Emotional and the Behavioral Intelligence. The Emotional Value Index (EVI) predicts positive, engaged, and prosocial behavior on the scale of 0-100.

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