Distribution of TikTok influencers in the U.S. 2021, by number of followers

Published by Laura Ceci, Sep 2, 2022
In 2021, over 50.5 percent of TikTok influencers in the United States had only 1,000 to 5,000 followers. Around 30 percent of TikTok influencers had between 5,000 and 20,000 followers in the examined period. In comparison, only 0.24 percent of TikTok influencers in the U.S. had over one million followers in 2021.

Distribution of TikTok influencers in the United States in 2021, by number of followers

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Release date

July 2022

Region

United States

Survey time period

2021

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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