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Openness to engage with social ads due to coronavirus worldwide in 2020, by country

Considering responses from 5,000 global consumers, a survey from early 2020 found that the openness to engage with social ads increased across all considered countries due to the coronavirus pandemic. The highest number of respondents stating that their openness had increased was India with 92 percent. On the other hand, only 33 percent of respondents from the Netherlands said that the coronavirus pandemic had made them more open to engage with ads on social media.

Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country

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Sources

Release date

July 2020

Region

Worldwide

Survey time period

H1 2020

Number of respondents

5,000 respondents

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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