Average audience share of pay TV & video streaming in Brazil 2020-2022
In September 2022, an average of 20.4 percent of TV sets in use in Brazil showed content streamed from platforms such as Netflix, Globoplay, and Disney+. That was nearly twice as much as the average share of TV sets in use tuned to pay TV channels during that month: 10.4 percent. Little more than two years earlier, in May 2020, both types of platforms had averages oscillating around 14.5 percent.
