Global revenue of leading online travel agencies (OTAs) grew in 2023 compared to the previous year. In 2023, Booking Holdings and Expedia Group, which reported the highest revenue of leading OTAs worldwide that year, recorded a 25 percent and 10 percent annual increase in revenue, respectively.
How big is the online travel market?
In 2023, global revenue in the online travel market grew by over 100 billion U.S. dollars from 2022, with the online travel market size worldwide reaching nearly 600 billion U.S. dollars. When breaking down global travel and tourism's revenue by sales channel, the dominance of online sales is clear, as online transactions generated nearly 70 percent of the market's revenue in 2023.
What are the most visited travel websites worldwide?
companies are ranked based on the highest revenue in 2023
Supplementary notes
¹ Figures for eDreams and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years. Data were calculated by summing figures of the four calendar quarters.
Figures in euros (eDreams ODIGEO, Trivago, and Lastminute.com Group) and in British pounds (On the Beach Group) were converted to U.S. dollars by looking at the exchange rate on December 31 per each year.
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Statista. (May 17, 2024). Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2023 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1167117/revenue-change-of-leading-otas-worldwide/
Statista. "Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2023." Chart. May 17, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1167117/revenue-change-of-leading-otas-worldwide/
Statista. (2024). Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2023. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1167117/revenue-change-of-leading-otas-worldwide/
Statista. "Year-over-year Percentage Change in Revenue of Leading Online Travel Agencies (Otas) Worldwide from 2020 to 2023." Statista, Statista Inc., 17 May 2024, https://www.statista.com/statistics/1167117/revenue-change-of-leading-otas-worldwide/
Statista, Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2023 Statista, https://www.statista.com/statistics/1167117/revenue-change-of-leading-otas-worldwide/ (last visited December 04, 2024)
Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2023 [Graph], Statista, May 17, 2024. [Online]. Available: https://www.statista.com/statistics/1167117/revenue-change-of-leading-otas-worldwide/