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Brazil: share of e-commerce enterprises on apps & marketplaces 2019-2020

In 2020, around 5.73 percent of e-commerce enterprises in Brazil were present on marketplaces, up from 3.99 percent of online shops a year earlier. Furthermore, over 12 percent of e-commerce businesses in the South American country were present on mobile apps in 2020. Between January and May 2020, Brazil saw an increase in the installation of its leading e-commerce apps by nearly 100 percent compared with the same period in 2019.

Percentage of e-commerce enterprises on mobile apps and online marketplaces in Brazil in 2019 and 2020

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Release date

August 2020



Survey time period

2019 and 2020

Number of respondents

28 million Brazilian websites*

Supplementary notes

* Number of websites analyzed in the first week of August 2020.

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Statistics on "Mercado Libre"

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