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Mobile marketing and advertising budget allocation in the UK 2016-2020

According to a survey of marketers in the United Kingdom in 2020, 43 percent of them allocated more than a quarter of their budget to mobile. The share of marketers spending at least 25 percent of their budget on mobile has been increasing in recent years. Of the budget allocated to mobile, over a third was going to social marketing.

Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020

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Release date

August 2020


United Kingdom

Survey time period

2016 to 2020

Number of respondents


Special properties

marketing professionals

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "What percentage of your, or your clients' typical marketing and advertising budgets are being allocated to mobile marketing and advertising?"

* over 90 marketing professionals in 2020-

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