Here is a graph showing the share of the marketing, sales and promotion budget allocated by companies to exhibitions and fairs in France between 2013 and 2014. Thus, more than 40% of companies have devoted 0 to 14% of their marketing budget to their participation at exhibitions and fairs. Conversely, nearly 15% of companies have invested 75% of their marketing budget for this purpose.
Share of the marketing budget invested by companies in participating in exhibitions and fairs in France between 2013 and 2014**
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Union Française des Métiers de l’Evénement. (June 12, 2015). Share of the marketing budget invested by companies in participating in exhibitions and fairs in France between 2013 and 2014** [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1169609/budget-marketing-conference-exhibition-fairs-france/
Union Française des Métiers de l’Evénement. "Share of the marketing budget invested by companies in participating in exhibitions and fairs in France between 2013 and 2014**." Chart. June 12, 2015. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1169609/budget-marketing-conference-exhibition-fairs-france/
Union Française des Métiers de l’Evénement. (2015). Share of the marketing budget invested by companies in participating in exhibitions and fairs in France between 2013 and 2014**. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1169609/budget-marketing-conference-exhibition-fairs-france/
Union Française des Métiers de l’Evénement. "Share of The Marketing Budget Invested by Companies in Participating in Exhibitions and Fairs in France between 2013 and 2014**." Statista, Statista Inc., 12 Jun 2015, https://www.statista.com/statistics/1169609/budget-marketing-conference-exhibition-fairs-france/
Union Française des Métiers de l’Evénement, Share of the marketing budget invested by companies in participating in exhibitions and fairs in France between 2013 and 2014** Statista, https://www.statista.com/statistics/1169609/budget-marketing-conference-exhibition-fairs-france/ (last visited May 27, 2022)