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Marketing budget for exhibitions and fairs in France 2013-2014

Here is a graph showing the share of the marketing, sales and promotion budget allocated by companies to exhibitions and fairs in France between 2013 and 2014. Thus, more than 40% of companies have devoted 0 to 14% of their marketing budget to their participation at exhibitions and fairs. Conversely, nearly 15% of companies have invested 75% of their marketing budget for this purpose.

Share of the marketing budget invested by companies in participating in exhibitions and fairs in France between 2013 and 2014**

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Release date

June 2015



Survey time period

October 2013 to November 2014

Number of respondents


Method of interview

Telephone interview

Supplementary notes

* The source adds the following information: “2,705 French exhibitors and 614 foreigners were questioned at the end of the event. »

** The marketing budget includes the sales and promotion budgets.

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