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Important factors in seafood purchases in Italy 2019

When buying fishery products in hyper- or supermarkets, 37.1 percent of Italian consumers gave highest priority to freshness. According to a survey from 2019, safety was the first factor for 16.9 percent of consumers, while value for money was a key aspect for 13.2 of them.

Important factors in seafood purchases among Italian retail consumers in 2019

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Release date

November 2019



Survey time period


Number of respondents

1,000 respondents

Supplementary notes

The survey question was phrased by the source as follows: "Quando acquista pesce al supermercato/ipermercato, quanto sono importanti i seguenti aspetti?"

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Statistics on "Fish and seafood industry in Italy"

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